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» » What is communication? Identify basic elements of communication with the help of a management model.



What is communication?Identify basic elements of communication with the help of a management model.




Communication refers to any process used to get a message across,from one individual or group to another. On another view could be Communication is a process by which we exchange and create a flow of information.(Information is meaningful data) by which we create a shared understanding about a topic.An Effective communication happens  only when the receiver understood the message sent to him.

The basic elements of management model are as follows:-
As per Albert Mehrabian the management model consists of..


  • words
  • tone of voice
  • body language
And the accountability for such message are
  • Words 7%( 7% of message pertaining to feelings and attitudes is in the words that are spoken.)
  • Tone of voice accounts for 38%(38% of message pertaining to feelings and attitudes is paralinguistic (the way that the words are said).)
  • Body language accounts for 55% of the messages.(55% of message pertaining to feelings and attitudes is in facial expression.)
So body language matters most in management model of communication.
Hence the rule is defined as "7%-38%-55%" rule it is often called as Mehrabian formula.

7% of meaning in the words that are spoken.
38% of meaning is paralinguistic (the way that the words are said).
55% of meaning is in facial expression.
Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking


Modern management thinks apart from these factors context plays a vital role in management.Talking for a correct context will surely give edge in a management meeting. 




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