Startup's Algorithm Helps Women Find the Perfect Bra

November 29, 2012

Former Microsoft employees Aarthi Ramamurthy and Michelle Lam of True & Co have created an algorithm that they believe will help women across the country find an unparalleled support system in three easy steps.

Steps are in form of survey. In survey women need to answare general question about shape preferred size ,best fit etc. It is an automatic process to find out true bra. .

"Like a good pair of jeans, the right fit is more than just a number and letter," the True & Co website said.
Read more how they have a stratup approach for this .


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