Nine advantages of Email Marketing

Email Marketing is becoming hot today. I chalked out few points which advocates the Email marketing. 
These are---

 • It is helpful to distribute information to wide range of customers at a time.
 • Only targeted customers and potential clients are sent emails.
 • The cost of email marketing is relatively low compare to other types of marketing.
 • Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
 • E-mail marketing, often reported as second only to search marketing, is the most effective online marketing tactic.
 • The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement.
 • E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. these mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
 • Repeated business is generated with less affords and automatically.
 • Advertisers can reach substantial numbers of e-mail subscribers who have oppted in to receive e-mail communications on subjects of interest to them. E-mail marketing is eco-friendly.

 Targeted E-mail Marketing
 Targeted E-Mail marketing is an excellent tool to drive target audience and convert them into potential customers while serving them.
 Targeted E-Mail Marketing can be crucial in building an in-house database, which can be highly valuable as a resource to generate sales with repeated and prospective customers, or as a method for conducting e-marketing research.
 Electronic mail campaigns are quick to reach and accurate way to test target markets, and they offer lower cost solution than traditional direct mail campaigns.
 E-mail Marketing is the fastest growing area nowadays for direct sales. Email is a multipurpose tool, simple to organize, as long as your data base is in good shape. It is the fastest media to generate new business avenues and generate the sales.

Nine advantages of Email Marketing Nine advantages of Email Marketing Reviewed by Animesh Chatterjee on December 18, 2011 Rating: 5

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